Mc Cormick & Co Inc vs Spicely Organics · Bay Area shelf head-to-head
Mc Cormick & Co Inc and Spicely Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spicely Organics carries more Brand PowerSpicely Organics is in more Bay Area grocersSpicely Organics fields the deeper lineup
Mc Cormick & Co Inc
Spicely Organics
9
brand power
63
2
products
163
1
categories
9
2
subcategories
50
1
grocers
13
$7.52
avg price
$8.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mc Cormick & Co Inc▭ Spicely Organics
Distribution · 30% of score4·54
M
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mc Cormick & Co Inc
no top category Spicely Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mc Cormick & Co Inc · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mc Cormick & Co Inc · Spicely Organics
