Mccann's vs Nature's Path · Bay Area shelf head-to-head
Mccann's and Nature's Path, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineupMccann's sits further up the premium end
Mccann's
Nature's Path
29
brand power
69
6
products
83
2
categories
9
13
grocers
20
40.9¢
price per oz
57.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccann's▭ Nature's Path
Distribution · 30% of score54·83
M
carried in 13 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains4 vs 1 SKUs
M
2% of shelf
only Mccann's
no top category Nature's Path doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mccann's · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccann's · Nature's Path
