Mcconnell’s vs Jeni's Ice Cream · Bay Area shelf head-to-head
Mcconnell’s and Jeni's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeni's Ice Cream carries more Brand PowerJeni's Ice Cream is in more Bay Area grocersJeni's Ice Cream fields the deeper lineup
Mcconnell’s
Jeni's Ice Cream
37
brand power
45
21
products
49
2
categories
3
3
subcategories
6
9
grocers
11
77.7¢
price per fl oz
73.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcconnell’s▭ Jeni's Ice Cream
Distribution · 30% of score38·46
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts2 vs 2 SKUs
only Mcconnell’s
no top category Jeni's Ice Cream doesn’t also play in.
only Jeni's Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mcconnell’s · 3
only Jeni's Ice Cream · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcconnell’s · Jeni's Ice Cream
