Melinda's vs Cholula · Bay Area shelf head-to-head
Melinda's and Cholula, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineup
Melinda's
Cholula
36
brand power
53
15
products
20
4
categories
5
4
subcategories
6
11
grocers
18
92.7¢
price per fl oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melinda's▭ Cholula
Distribution · 30% of score46·75
M
C
carried in 11 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score71·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cholula
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Melinda's · 1
only Cholula · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melinda's · Cholula
