Melora vs Local Hive · Bay Area shelf head-to-head
Melora and Local Hive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive carries more Brand PowerLocal Hive is in more Bay Area grocersLocal Hive fields the deeper lineupMelora sits further up the premium end
Melora
Local Hive
31
brand power
37
8
products
13
3
categories
2
6
subcategories
2
6
grocers
14
$2.92
price per oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melora▭ Local Hive
Distribution · 30% of score25·58
M
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Local Hive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Melora · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melora · Local Hive