Melora vs Mike's Hot Honey · Bay Area shelf head-to-head
Melora and Mike's Hot Honey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mike's Hot Honey carries more Brand PowerMike's Hot Honey is in more Bay Area grocersMike's Hot Honey fields the deeper lineup
Melora
Mike's Hot Honey
31
brand power
38
8
products
12
3
categories
2
6
subcategories
2
6
grocers
11
$2.92
price per oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melora▭ Mike's Hot Honey
Distribution · 30% of score25·46
M
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mike's Hot Honey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mike's Hot Honey · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melora · Mike's Hot Honey