Menraku vs Momofuku · Bay Area shelf head-to-head
Menraku and Momofuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineup
Menraku
Momofuku
11
brand power
58
3
products
40
1
categories
6
1
subcategories
8
1
grocers
14
$5.49
avg price
$11.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Menraku▭ Momofuku
Distribution · 30% of score4·58
M
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Menraku
no top category Momofuku doesn’t also play in.
only Momofuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Menraku · 0
no exclusive doors — everywhere Menraku is, Momofuku is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Menraku · Momofuku