Menz&gasser vs Girl Meets Dirt · Bay Area shelf head-to-head
Menz&gasser and Girl Meets Dirt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Girl Meets Dirt carries more Brand PowerGirl Meets Dirt is in more Bay Area grocersGirl Meets Dirt fields the deeper lineupGirl Meets Dirt sits further up the premium end
Menz&gasser
Girl Meets Dirt
14
brand power
38
4
products
57
1
categories
3
2
subcategories
4
2
grocers
3
$4.83
avg price
$16.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Menz&gasser▭ Girl Meets Dirt
Distribution · 30% of score8·13
M
G
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Menz&gasser
no top category Girl Meets Dirt doesn’t also play in.
only Girl Meets Dirt
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Menz&gasser · 1
only Girl Meets Dirt · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Menz&gasser · Girl Meets Dirt
