Mestemacher vs Dave's Killer Bread · Bay Area shelf head-to-head
Mestemacher and Dave's Killer Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Killer Bread carries more Brand PowerDave's Killer Bread is in more Bay Area grocersDave's Killer Bread fields the deeper lineupMestemacher sits further up the premium end
Mestemacher
Dave's Killer Bread
35
brand power
61
14
products
52
1
categories
4
5
subcategories
14
12
grocers
21
44.5¢
price per oz
45.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mestemacher▭ Dave's Killer Bread
Distribution · 30% of score50·88
carried in 12 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mestemacher
no top category Dave's Killer Bread doesn’t also play in.
only Dave's Killer Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mestemacher · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mestemacher · Dave's Killer Bread
