Mestemacher vs Udi's · Bay Area shelf head-to-head
Mestemacher and Udi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Udi's carries more Brand PowerUdi's is in more Bay Area grocersUdi's fields the deeper lineupUdi's sits further up the premium end
Mestemacher
Udi's
35
brand power
44
14
products
19
1
categories
5
5
subcategories
11
12
grocers
13
44.5¢
price per oz
74.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mestemacher▭ Udi's
Distribution · 30% of score50·54
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mestemacher
no top category Udi's doesn’t also play in.
only Udi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mestemacher · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mestemacher · Udi's