Mi-del vs Tate's · Bay Area shelf head-to-head
Mi-del and Tate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's carries more Brand PowerTate's is in more Bay Area grocersTate's fields the deeper lineup
Mi-del
Tate's
23
brand power
55
6
products
29
2
categories
2
2
subcategories
3
8
grocers
19
73.8¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mi-del▭ Tate's
Distribution · 30% of score33·79
M
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mi-del
only Tate's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mi-del · 1
only Tate's · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mi-del · Tate's
