Mila vs Royal Asia · Bay Area shelf head-to-head
Mila and Royal Asia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mila is in more Bay Area grocersRoyal Asia sits further up the premium end
Mila
Royal Asia
29
brand power
29
9
products
8
2
categories
3
4
subcategories
3
5
grocers
4
$7.74
avg price
$10.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mila▭ Royal Asia
Distribution · 30% of score21·17
M
R
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score53·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mila
only Royal Asia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mila · 2
only Royal Asia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mila · Royal Asia
