Minute Rice vs True Origin Foods · Bay Area shelf head-to-head
Minute Rice and True Origin Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Origin Foods carries more Brand PowerTrue Origin Foods is in more Bay Area grocers
Minute Rice
True Origin Foods
35
brand power
42
10
products
10
4
categories
5
6
subcategories
7
8
grocers
12
59.4¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minute Rice▭ True Origin Foods
Distribution · 30% of score33·50
M
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minute Rice
only True Origin Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Minute Rice · 2
only True Origin Foods · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minute Rice · True Origin Foods