Miracle Whip vs Chosen Foods · Bay Area shelf head-to-head
Miracle Whip and Chosen Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods carries more Brand PowerChosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineupChosen Foods sits further up the premium end
Miracle Whip
Chosen Foods
17
brand power
55
4
products
31
1
categories
4
1
subcategories
11
5
grocers
19
54.6¢
price per fl oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miracle Whip▭ Chosen Foods
Distribution · 30% of score21·79
M
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miracle Whip
no top category Chosen Foods doesn’t also play in.
only Chosen Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Miracle Whip · 0
no exclusive doors — everywhere Miracle Whip is, Chosen Foods is too.
only Chosen Foods · 14
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miracle Whip · Chosen Foods