Miracle Whip vs Graza · Bay Area shelf head-to-head
Miracle Whip and Graza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineupGraza sits further up the premium end
Miracle Whip
Graza
17
brand power
57
4
products
23
1
categories
4
1
subcategories
6
5
grocers
18
54.6¢
price per fl oz
93.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miracle Whip▭ Graza
Distribution · 30% of score21·75
M
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miracle Whip
no top category Graza doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Miracle Whip · 0
no exclusive doors — everywhere Miracle Whip is, Graza is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miracle Whip · Graza