Misfits vs Aloha · Bay Area shelf head-to-head
Misfits and Aloha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aloha carries more Brand PowerAloha is in more Bay Area grocersAloha fields the deeper lineupMisfits sits further up the premium end
Misfits
Aloha
14
brand power
54
4
products
43
1
categories
4
2
grocers
14
$1.97
price per oz
$1.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Misfits▭ Aloha
Distribution · 30% of score8·58
M
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Misfits
no top category Aloha doesn’t also play in.
only Aloha
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Misfits · 0
no exclusive doors — everywhere Misfits is, Aloha is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Misfits · Aloha
