Misfits vs Rxbar · Bay Area shelf head-to-head
Misfits and Rxbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rxbar carries more Brand PowerRxbar is in more Bay Area grocersRxbar fields the deeper lineupMisfits sits further up the premium end
Misfits
Rxbar
14
brand power
53
4
products
26
1
categories
3
2
grocers
17
$1.97
price per oz
$1.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Misfits▭ Rxbar
Distribution · 30% of score8·71
M
R
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Misfits
no top category Rxbar doesn’t also play in.
only Rxbar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Misfits · 0
no exclusive doors — everywhere Misfits is, Rxbar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Misfits · Rxbar
