Mission vs Pork King Good · Bay Area shelf head-to-head
Mission and Pork King Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersPork King Good fields the deeper lineup
Mission
Pork King Good
59
brand power
41
54
products
58
6
categories
3
8
subcategories
3
12
grocers
2
$5.55
avg price
$5.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mission▭ Pork King Good
Distribution · 30% of score50·8
P
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pork King Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mission · Pork King Good
