Mission vs Vista Hermosa · Bay Area shelf head-to-head
Mission and Vista Hermosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersMission fields the deeper lineupVista Hermosa sits further up the premium end
Mission
Vista Hermosa
59
brand power
30
54
products
9
6
categories
3
8
subcategories
4
12
grocers
6
28.9¢
price per oz
71.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mission▭ Vista Hermosa
Distribution · 30% of score50·25
V
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chips8 vs 4 SKUs
1% of shelf
only Mission
only Vista Hermosa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mission · Vista Hermosa
