Moinear vs Kerrygold · Bay Area shelf head-to-head
Moinear and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineupKerrygold sits further up the premium end
Moinear
Kerrygold
18
brand power
63
4
products
39
1
categories
5
2
subcategories
9
7
grocers
20
89.7¢
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Moinear▭ Kerrygold
Distribution · 30% of score29·83
M
carried in 7 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Moinear
no top category Kerrygold doesn’t also play in.
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Moinear · 1
only Kerrygold · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Moinear · Kerrygold
