Mollie Stone's vs Olson's Baking Company · Bay Area shelf head-to-head
Mollie Stone's and Olson's Baking Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerOlson's Baking Company is in more Bay Area grocersMollie Stone's fields the deeper lineupMollie Stone's sits further up the premium end
Mollie Stone's
Olson's Baking Company
52
brand power
31
114
products
9
31
categories
2
32
subcategories
4
5
grocers
10
91.7¢
price per oz
55.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mollie Stone's▭ Olson's Baking Company
Distribution · 30% of score21·42
O
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olson's Baking Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mollie Stone's · 1
only Olson's Baking Company · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mollie Stone's · Olson's Baking Company
