Momofuku vs Nissin · Bay Area shelf head-to-head
Momofuku and Nissin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineupMomofuku sits further up the premium end
Momofuku
Nissin
58
brand power
46
40
products
34
6
categories
1
8
subcategories
1
14
grocers
11
$1.22
price per oz
48.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Momofuku▭ Nissin
Distribution · 30% of score58·46
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Momofuku
only Nissin
no top category Momofuku doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Momofuku · Nissin
