Lining them up…
Mom's Homemade and Stouffer's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Stouffer's doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Mom's Homemade is, Stouffer's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mom's Homemade · Stouffer's
2 products in the catalog·68 products in the catalog
spans 1 category · 2 subcategories·spans 5 categories · 8 subcategories
~0% average share on the shelves it competes on·~5% average share on the shelves it competes on