Lining them up…
Monari Federzoni and O Olive Oil & Vinegar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Monari Federzoni is, O Olive Oil & Vinegar is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monari Federzoni · O Olive Oil & Vinegar
12 products in the catalog·25 products in the catalog
spans 3 categories·spans 4 categories · 8 subcategories
~1% average share on the shelves it competes on·~2% average share on the shelves it competes on
