Monin vs Smucker's · Bay Area shelf head-to-head
Monin and Smucker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersSmucker's fields the deeper lineupMonin sits further up the premium end
Monin
Smucker's
50
brand power
65
17
products
50
5
categories
3
5
subcategories
7
7
grocers
15
$14.11
avg price
$6.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monin▭ Smucker's
Distribution · 30% of score29·63
M
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monin
only Smucker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Monin · 2
only Smucker's · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monin · Smucker's
