Monkey Brittle vs Hapi Snacks · Bay Area shelf head-to-head
Monkey Brittle and Hapi Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hapi Snacks fields the deeper lineupMonkey Brittle sits further up the premium end
Monkey Brittle
Hapi Snacks
24
brand power
25
6
products
18
3
categories
7
5
grocers
5
$3.61
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monkey Brittle▭ Hapi Snacks
Distribution · 30% of score21·21
M
H
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monkey Brittle
no top category Hapi Snacks doesn’t also play in.
only Hapi Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Monkey Brittle · 3
only Hapi Snacks · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monkey Brittle · Hapi Snacks