Monkey Brittle vs Pepperidge Farm Goldfish · Bay Area shelf head-to-head
Monkey Brittle and Pepperidge Farm Goldfish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm Goldfish carries more Brand PowerPepperidge Farm Goldfish is in more Bay Area grocersPepperidge Farm Goldfish fields the deeper lineupMonkey Brittle sits further up the premium end
Monkey Brittle
Pepperidge Farm Goldfish
24
brand power
44
6
products
39
3
categories
3
5
grocers
10
$3.61
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monkey Brittle▭ Pepperidge Farm Goldfish
Distribution · 30% of score21·42
M
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monkey Brittle
only Pepperidge Farm Goldfish
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Monkey Brittle · 1
only Pepperidge Farm Goldfish · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monkey Brittle · Pepperidge Farm Goldfish