Monograno Felicetti vs Montebello · Bay Area shelf head-to-head
Monograno Felicetti and Montebello, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Montebello carries more Brand PowerMontebello is in more Bay Area grocersMontebello fields the deeper lineupMonograno Felicetti sits further up the premium end
Monograno Felicetti
Montebello
15
brand power
27
5
products
16
1
categories
2
4
subcategories
10
3
grocers
8
57.9¢
price per oz
40.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monograno Felicetti▭ Montebello
Distribution · 30% of score13·33
M
M
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monograno Felicetti
no top category Montebello doesn’t also play in.
only Montebello
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Monograno Felicetti · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monograno Felicetti · Montebello
