Morinaga Mori-nu vs House Foods · Bay Area shelf head-to-head
Morinaga Mori-nu and House Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
House Foods carries more Brand PowerMorinaga Mori-nu is in more Bay Area grocersHouse Foods fields the deeper lineupHouse Foods sits further up the premium end
Morinaga Mori-nu
House Foods
27
brand power
46
6
products
20
1
categories
7
9
grocers
8
30.8¢
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morinaga Mori-nu▭ House Foods
Distribution · 30% of score38·33
M
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morinaga Mori-nu
no top category House Foods doesn’t also play in.
only House Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Morinaga Mori-nu · 3
only House Foods · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morinaga Mori-nu · House Foods
