Morinaga Mori-nu vs Nasoya Foods · Bay Area shelf head-to-head
Morinaga Mori-nu and Nasoya Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nasoya Foods carries more Brand PowerNasoya Foods is in more Bay Area grocersNasoya Foods fields the deeper lineupNasoya Foods sits further up the premium end
Morinaga Mori-nu
Nasoya Foods
27
brand power
46
6
products
15
1
categories
6
9
grocers
11
30.8¢
price per oz
54.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morinaga Mori-nu▭ Nasoya Foods
Distribution · 30% of score38·46
M
N
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morinaga Mori-nu
no top category Nasoya Foods doesn’t also play in.
only Nasoya Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Morinaga Mori-nu · 2
only Nasoya Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morinaga Mori-nu · Nasoya Foods
