Mother's vs Ya Oaxaca · Bay Area shelf head-to-head
Mother's and Ya Oaxaca, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ya Oaxaca carries more Brand PowerYa Oaxaca is in more Bay Area grocersYa Oaxaca fields the deeper lineupYa Oaxaca sits further up the premium end
Mother's
Ya Oaxaca
27
brand power
42
5
products
11
3
categories
3
4
subcategories
5
7
grocers
12
67.1¢
price per oz
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mother's▭ Ya Oaxaca
Distribution · 30% of score29·50
M
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mother's
only Ya Oaxaca
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mother's · 2
only Ya Oaxaca · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mother's · Ya Oaxaca