Mott's vs Nana Mae's Organics · Bay Area shelf head-to-head
Mott's and Nana Mae's Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mott's carries more Brand PowerMott's is in more Bay Area grocersMott's fields the deeper lineup
Mott's
Nana Mae's Organics
44
brand power
23
22
products
4
4
categories
3
6
subcategories
3
11
grocers
7
33.4¢
price per fl oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mott's▭ Nana Mae's Organics
Distribution · 30% of score46·29
N
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mott's
only Nana Mae's Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mott's · 7
only Nana Mae's Organics · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mott's · Nana Mae's Organics
