Mr Bing vs Lee Kum Kee · Bay Area shelf head-to-head
Mr Bing and Lee Kum Kee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lee Kum Kee carries more Brand PowerLee Kum Kee is in more Bay Area grocersLee Kum Kee fields the deeper lineupMr Bing sits further up the premium end
Mr Bing
Lee Kum Kee
18
brand power
59
3
products
25
2
categories
5
2
subcategories
12
6
grocers
15
$1.67
price per oz
55.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mr Bing▭ Lee Kum Kee
Distribution · 30% of score25·63
M
carried in 6 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mr Bing
no top category Lee Kum Kee doesn’t also play in.
only Lee Kum Kee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mr Bing · 2
only Lee Kum Kee · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mr Bing · Lee Kum Kee