Mrs. Cubbison's vs Semifreddi’s · Bay Area shelf head-to-head
Mrs. Cubbison's and Semifreddi’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Semifreddi’s carries more Brand PowerSemifreddi’s is in more Bay Area grocersSemifreddi’s fields the deeper lineup
Mrs. Cubbison's
Semifreddi’s
16
brand power
53
6
products
24
2
categories
7
2
subcategories
12
3
grocers
14
$3.57
avg price
$6.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mrs. Cubbison's▭ Semifreddi’s
Distribution · 30% of score13·58
M
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mrs. Cubbison's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mrs. Cubbison's · 0
no exclusive doors — everywhere Mrs. Cubbison's is, Semifreddi’s is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mrs. Cubbison's · Semifreddi’s