Mrs. Renfro's vs Xilli · Bay Area shelf head-to-head
Mrs. Renfro's and Xilli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mrs. Renfro's carries more Brand PowerMrs. Renfro's is in more Bay Area grocersMrs. Renfro's fields the deeper lineupXilli sits further up the premium end
Mrs. Renfro's
Xilli
31
brand power
16
12
products
3
3
categories
3
10
grocers
1
$7.73
avg price
$24.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mrs. Renfro's▭ Xilli
Distribution · 30% of score42·4
X
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mrs. Renfro's
only Xilli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mrs. Renfro's · Xilli