Mt Vikos vs Oyna Natural Foods · Bay Area shelf head-to-head
Mt Vikos and Oyna Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mt Vikos carries more Brand PowerMt Vikos is in more Bay Area grocersOyna Natural Foods fields the deeper lineupOyna Natural Foods sits further up the premium end
Mt Vikos
Oyna Natural Foods
32
brand power
15
6
products
11
4
categories
3
12
grocers
4
$1.38
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mt Vikos▭ Oyna Natural Foods
Distribution · 30% of score50·17
O
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oyna Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mt Vikos · Oyna Natural Foods