Mush vs Perfect Bar · Bay Area shelf head-to-head
Mush and Perfect Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Perfect Bar carries more Brand PowerPerfect Bar is in more Bay Area grocersPerfect Bar fields the deeper lineup
Mush
Perfect Bar
46
brand power
53
15
products
18
4
categories
4
9
grocers
19
63.5¢
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mush▭ Perfect Bar
Distribution · 30% of score38·79
carried in 9 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mush
only Perfect Bar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mush · 3
only Perfect Bar · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mush · Perfect Bar
