mush
MUSH is a brand specializing in clean, ready-to-eat overnight oats and protein snacks, designed for convenient, healthy breakfasts. Their products are made with real, nutrient-dense ingredients, free from fillers and unnecessary additives, making them a popular choice for health-conscious consumers.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Mush (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Mush · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Mush in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Mush lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Mush online
Where to find Mush · Bay Area
Opportunities
New doors · no Mush in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Mush· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with MUSH Double Chocolate Chip Protein Bar · its most-distributed SKU (1 door) in Protein Bars, the biggest opening. The closest open door is Driver's Market · 2 rivals already on that shelf.
