Mush at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
MUSH is a brand specializing in clean, ready-to-eat overnight oats and protein snacks, designed for convenient, healthy breakfasts.
It’s already on the shelf here, with 10 SKUs across 1 category. The growth is depth and breadth: 2 new doors to enter, replicated across all 2 stores.
Berkeley Bowl merchandises 3 of the 4 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 75/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Mush plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in protein bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Mush (orange) sits in line with the shelf.
What to bring to expand
Mush’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
