Mutti vs Pizza Girl · Bay Area shelf head-to-head
Mutti and Pizza Girl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mutti carries more Brand PowerMutti is in more Bay Area grocersMutti fields the deeper lineup
Mutti
Pizza Girl
59
brand power
9
27
products
3
4
categories
1
7
subcategories
1
18
grocers
2
$5.33
avg price
$10.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mutti▭ Pizza Girl
Distribution · 30% of score75·8
P
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mutti
only Pizza Girl
no top category Mutti doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mutti · Pizza Girl