Mychelle vs Acure · Bay Area shelf head-to-head
Mychelle and Acure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acure carries more Brand PowerAcure is in more Bay Area grocersAcure fields the deeper lineup
Mychelle
Acure
27
brand power
43
9
products
26
2
categories
3
5
subcategories
12
2
grocers
5
$14.80
price per fl oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mychelle▭ Acure
Distribution · 30% of score8·21
M
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mychelle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mychelle · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mychelle · Acure
