Nago vs Packer Avenue Foods · Bay Area shelf head-to-head
Nago and Packer Avenue Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nago carries more Brand PowerNago is in more Bay Area grocersNago fields the deeper lineup
Nago
Packer Avenue Foods
41
brand power
17
10
products
4
5
categories
2
6
subcategories
4
9
grocers
1
$8.47
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nago▭ Packer Avenue Foods
Distribution · 30% of score38·4
P
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Packer Avenue Foods
no top category Nago doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nago · Packer Avenue Foods