Naked & Saucy vs San-j · Bay Area shelf head-to-head
Naked & Saucy and San-j, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San-j carries more Brand PowerSan-j is in more Bay Area grocersSan-j fields the deeper lineup
Naked & Saucy
San-j
13
brand power
46
3
products
19
2
categories
3
3
subcategories
8
2
grocers
18
$7.45
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Naked & Saucy▭ San-j
Distribution · 30% of score8·75
N
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Naked & Saucy
only San-j
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Naked & Saucy · 0
no exclusive doors — everywhere Naked & Saucy is, San-j is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Naked & Saucy · San-j
