Naked vs Harmless Harvest · Bay Area shelf head-to-head
Naked and Harmless Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harmless Harvest carries more Brand PowerHarmless Harvest is in more Bay Area grocersHarmless Harvest fields the deeper lineupHarmless Harvest sits further up the premium end
Naked
Harmless Harvest
34
brand power
56
19
products
26
2
categories
3
2
subcategories
4
9
grocers
19
36.7¢
price per fl oz
45.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Naked▭ Harmless Harvest
Distribution · 30% of score38·79
N
carried in 9 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Naked
only Harmless Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Harmless Harvest · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Naked · Harmless Harvest
