Naked vs Voila · Bay Area shelf head-to-head
Naked and Voila, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Voila carries more Brand PowerNaked is in more Bay Area grocersVoila fields the deeper lineupVoila sits further up the premium end
Naked
Voila
34
brand power
41
19
products
35
2
categories
3
2
subcategories
11
9
grocers
5
36.7¢
price per fl oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Naked▭ Voila
Distribution · 30% of score38·21
N
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Naked
only Voila
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Voila · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Naked · Voila
