Nancy Adams vs Unreal · Bay Area shelf head-to-head
Nancy Adams and Unreal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersUnreal fields the deeper lineup
Nancy Adams
Unreal
20
brand power
58
5
products
25
2
categories
4
2
grocers
21
$8.11
avg price
$7.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nancy Adams▭ Unreal
Distribution · 30% of score8·88
N
carried in 2 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nancy Adams
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nancy Adams · Unreal