Nancy's vs Brown Cow® · Bay Area shelf head-to-head
Nancy's and Brown Cow®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nancy's carries more Brand PowerNancy's is in more Bay Area grocersNancy's fields the deeper lineup
Nancy's
Brown Cow®
64
brand power
34
31
products
11
7
categories
1
9
subcategories
1
20
grocers
14
46.3¢
price per oz
35.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nancy's▭ Brown Cow®
Distribution · 30% of score83·58
carried in 20 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brown Cow®
no top category Nancy's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nancy's · Brown Cow®
