Napa Valley Naturals vs Vilux · Bay Area shelf head-to-head
Napa Valley Naturals and Vilux, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Napa Valley Naturals carries more Brand PowerNapa Valley Naturals is in more Bay Area grocersNapa Valley Naturals fields the deeper lineup
Napa Valley Naturals
Vilux
49
brand power
29
16
products
8
4
categories
4
9
subcategories
5
15
grocers
4
85.1¢
price per fl oz
50.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Napa Valley Naturals▭ Vilux
Distribution · 30% of score63·17
N
V
carried in 15 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score74·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Napa Valley Naturals
only Vilux
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Napa Valley Naturals · Vilux
