Nasoya Foods vs Morinaga Mori-nu · Bay Area shelf head-to-head
Nasoya Foods and Morinaga Mori-nu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nasoya Foods carries more Brand PowerNasoya Foods is in more Bay Area grocersNasoya Foods fields the deeper lineupNasoya Foods sits further up the premium end
Nasoya Foods
Morinaga Mori-nu
46
brand power
27
15
products
6
6
categories
1
11
grocers
9
54.1¢
price per oz
30.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nasoya Foods▭ Morinaga Mori-nu
Distribution · 30% of score46·38
N
M
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score71·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nasoya Foods
only Morinaga Mori-nu
no top category Nasoya Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nasoya Foods · 4
only Morinaga Mori-nu · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nasoya Foods · Morinaga Mori-nu
