Natalie's Orchid Island Juice Company vs Tropicana · Bay Area shelf head-to-head
Natalie's Orchid Island Juice Company and Tropicana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tropicana carries more Brand PowerTropicana is in more Bay Area grocersTropicana fields the deeper lineupNatalie's Orchid Island Juice Company sits further up the premium end
Natalie's Orchid Island Juice Company
Tropicana
32
brand power
43
16
products
25
2
categories
2
6
subcategories
4
4
grocers
12
41.4¢
price per fl oz
12.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natalie's Orchid Island Juice Company▭ Tropicana
Distribution · 30% of score17·50
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natalie's Orchid Island Juice Company
only Tropicana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Natalie's Orchid Island Juice Company · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natalie's Orchid Island Juice Company · Tropicana
